Christine Sweeney, a 37-year-old Atlanta mom and former corporate sales executive looking to start her own company, saw the problem as a business opportunity. Her startup, Atlanta Watercloset, is now a year old and building buzz.
"I realized there was nothing between a restroom and a Porta-Potty," she said.
Many outdoor toilet companies focus on serving the construction industry, which doesn't demand fresh flowers or scented soaps, or large outdoor events. Some offer upscale potties, but they don't emphasize the service.
"She has a nice niche, said Rob Adams, president of Southeast Site Services, which provides recycling, composting, venue cleanup, and portable restrooms for events including this weekend's Atlanta Dogwood Festival.
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